‘VIP Treatment’ at the Core of Visit Newport Beach’s New Campaign

  • ‘VIP Treatment’ at the Core of Visit Newport Beach’s New Campaign

     
    POSTED October 9, 2019
     

Visit Newport Beach released its new marketing campaign highlighting the destination management organization’s dedication to the small meetings market. Debuted at the 2019 IMEX America show, the concept focuses specifically on the planner and the VIP treatment that they can expect from Visit Newport Beach and the city’s hospitality community.

“Today we put our stake in the sand that no other destination dedicates as much time, resources and talent to the small meetings market as Visit Newport Beach,” says Michelle Donahue, vice president of sales, Visit Newport Beach. “Our new campaign is a visual expression of how we’ve been doing business for years and we are ecstatic to have creative that accurately depicts our dedication to every group that arrives in Newport Beach.”

In order to capture the premier Newport Beach experience, the creative concept spotlights the meeting planner with aesthetic imagery of her being literally raised up in confidence. The visual illustrates the planner’s certitude that her meeting is covered by the Visit Newport Team.

“Visit Newport Beach will treat you and your clients like royalty,” says Deborah Cartwright, manager, global accounts, HelmsBriscoe. “This CVB will knock your socks off and make you shine in your client’s eyes. They are accommodating, professional, generous and fun. During our time in Newport Beach, we were picked up by an executive SUV, treated to a Duffy electric boat experience, a tour by electric bikes and then dinner. They do all the work for you, are extremely organized and very efficient. Ask about available group incentives and client airfare.

The new ad creative will premiere at meetings trade outlets late fall, followed by a full campaign roll-out including a new meetings website, commercial, collateral, marketing materials and content.

This September, Los Angeles Airport Marriott is beginning the final stage of their $50-million renovations.  

The redesign includes more than 50,000 square feet of meeting space alongside a maximum capacity of 2,500 people. The hotel will be set to host parties of any nature, including Corporate events, conventions, company retreats, holiday parties, banquets, exhibitions, workshops, and everything in between.  

 

Sportsmen's Lodge recently revealed its newly renovated pool. Known as the largest pool in San Fernando Valley, the Sportsmen's Lodge pool is an attraction to guests and locals alike.

"We are always looking for ways to improve the guest and visitor experience, and since the pool is our most popular amenity, we like to keep it fresh and update it every couple of years," says General Manager Stephen Chavez.

 

Navy Proof Food and Spirits, which was part of a $23-million renovation, was recently unveiled at the 469-room Westin Long Beach. Along with the luxurious dining option, modernized guestrooms and a lobby refresh now grace the Southern California hotspot, along with Bluestone Lane, an Australian-inspired café featuring premium coffee beverages.