Don Skeoch Joins LA INC. as Chief Marketing Officer

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The Los Angeles Convention and Visitors Bureau has announced the addition of Don Skeoch to the LA INC. staff. Skeoch will serve as chief marketing officer, a new position that resulted from the organization's implementation of the Tourism Marketing District (TMD) to create a sustainable revenue source for marketing Los Angeles. 

Skeoch comes to LA INC. from the California Academy of Sciences, where he currently serves as chief marketing & exhibit development officer. While at the Academy, he established a long-term strategic planning process for the organization and restructured the marketing and exhibits functions to refocus the organization’s efforts.

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