La Quinta Resort & Club Names New Executive Director of Sales and Marketing

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James F. Pedone has been named the new executive director of sales and marketing at La Quinta Resort & Club, a 45-acre desert retreat.

In his new position, Pedone will oversee sales and marketing activities and programs for the property, which encompasses 796 guest casitas and suites, 23 tennis courts, 41 swimming pools and 53 whirlpool spas, a 23,000-square-foot spa and 90 holes of award-winning golf at the resort and nearby PGA WEST.

A seasoned hotel executive with more than 20 years of experience, Pedone was most recently vice president of sales and marketing for Hotels & Resorts of Halekulani, a position he held for six years. In his role with this venerable Hawaiian hotel company, Pedone directed the sales, marketing and public relations efforts for the 455-room landmark Halekulani and the 297-room Waikiki Parc Hotel, both luxurious oceanfront properties on Honolulu's Waikiki Beach.

In addition, he has served as director of sales and marketing for a number of other high-end hotels, including the Fairmont Miramar Hotel in Santa Monica, the former Ritz-Carlton Huntington Hotel & Spa in Pasadena and the Hyatt Regency Hilton Head in South Carolina, as well as the Hyatt Regency in Long Beach. He was also the general manager for Adam's Mark Hotels and Resorts in Houston and San Antonio, and began his career with Sheraton Hotels and Resorts.

Pedone is affiliated with several professional organizations, among them the Professional Convention Management Association (PCMA) and Chaine de Rotisseurs.


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