City of Pasadena to Enhance Guest Experiences with Hotel Expansions

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    POSTED December 14, 2017

With a multi-million-dollar renovation, Pasadena’s growing reputation as a hospitality leader for domestic and international event will feature more guest rooms, larger meeting spaces and new hotels!

Pasadena is quickly transforming into a year-round destination of choice during the holidays, and for business and meetings. “This is an exciting time for our community,” said Michael Ross, Chief Executive Officer of the Pasadena Center Operating Company. “With more rooms, new meeting spaces and renovated hotels, Pasadena can accommodate a variety of conferences, conventions and entertainment options.”

Among all the changes, Sheraton Pasadena will undergo a $20 million renovation of guest rooms, lobby, and meeting spaces. Hilton Pasadena’s $25 million upgrade will include guest rooms, lobby, bar and meeting spaces. A recently completed $11 million guest room beautification at Westin Pasadena, construction of a rooftop pool, meeting space, fitness center and 30 new rooms at DusitD2 Hotel Constance Pasadena are just a few to name!

“The visitor economy in Pasadena is expanding,” Ross said. “And, it is generating new business as well as sales, jobs, income and tax revenues for the community.” A 2017 study done by Tourism Economics, found that tourism in Pasadena generation $120.4 million in tax revenues in 2016, including $66.6 million in state and local revenues.

Viewed on a global scale by 16.6 million people in over 200 countries, Pasadena was proud to host the overall finish of the 2017 Amgen Tour of California. Other events during the year included the 48th NAACP Image Awards, Minnesota Public Radio’s “A Prairie Home Companion”, 22 tapings of “America’s Got Talent," and the 44th Annual Daytime Emmy Awards.

“I am extremely proud of our staff and our committed board of directors. They continue to maintain and operate a world-class facility and provide excellent service to retain and grow our business,” PCOC Chairman Gene Gregg, Jr. said.

The global hospitality brand L.E. Hotels announced the addition of a new property in Thousand Oaks, California and the completion of renovations to its beachfront property on the Caribbean island of Curacao. Each property has a unique style with individual character, as well as direct access to L.E. Hotels’ services, including extensive communication channels, a global distribution system and regional sales offices.


The Los Angeles Convention Center (LACC) recently received the 2017 Governor’s Environmental and Economic Leadership Award (GEELA) for its waste reduction efforts.

LACC was honored by Governor Edmund G. Brown Jr. with the GEELA on January 17, 2018, at the California Environmental Protection Agency Headquarters in Sacramento.


Fifty years after 12 North American hoteliers established Preferred Hotels Association as a referral organization, today, the Preferred brand celebrates its 50-year anniversary of curating hotels that deliver travel experiences.

Preferred Hotels & Resorts has launched a yearlong campaign featuring its first-ever video campaign, social media and microsite, and bonus points booking promotion.