California is one of the most advanced and active states in the United States, making it a prime location for some of the most successful businesses to take root. There are few cities in the Golden State that attract more attention for growing companies and corporations than the sunny San Diego metropolitan area.
When it comes to central locations in California, Central Valley—that vast agricultural region stretching 450 miles down the belly of the state—is at the core. The valley is best known as a California’s breadbasket, but there’s much more to it than that. Increasingly, Central Valley cities and towns are leveraging their farm-to-fork bounty, affordability and surprisingly diverse venues to attract meeting and event groups. Here’s a look at four Central Valley destinations that should be on every planner’s radar.
IN THE LATE 1800s, the Inland Empire was one of Southern California’s lushest, most prosperous agricultural regions, booming with acres of citrus and bustling railroads. Riverside was then the richest city per capita in the United States, and it welcomed affluent Easterners, who migrated in the winter to bask in the sunny climate.
SITTING MIDWAY BETWEEN LOS ANGELES AND SAN DIEGO, the historic SoCal port city of Long Beach offers an easygoing charm and walkability, along with a yearround Mediterranean climate. These qualities have long made the city an attractive destination for meeting planners. Now, there’s even more to love.
I spent last week visiting two extraordinary properties in San Diego:
An expanded convention center leads the way to anenhanced presence in the meetings and events market.
Rock ’n’ roll amenities, a Hilton makeover and a roadside motel redo—hotel news abounds in the resort city. Rock ’n’ roll amenities, a Hilton makeover and a roadside motelredo—hotel news abounds in the resort city.
NESTLED ALONG THE FOOTHILLS OF THE ROCKY MOUNTAINS IS THE CITY OF BOISE. Its name is French for wooded, and you need only view a panoramic shot of the City of Trees to see that its nickname is well deserved. This American beauty has plenty to offer visiting groups, conferences and conventions-from its unique cultural heritage activities to its vibrant wine scene and overabundance of scenic expeditions.
Bask in Boise’s Basque Culture
Go With the Flow: Follow the American River into the heart of historic Gold Country.