BY Jenny Peters


4 Destinations in Central Valley have Surprises in Store

When it comes to central locations in California, Central Valley—that vast agricultural region stretching 450 miles down the belly of the state—is at the core. The valley is best known as a California’s breadbasket, but there’s much more to it than that. Increasingly, Central Valley cities and towns are leveraging their farm-to-fork bounty, affordability and surprisingly diverse venues to attract meeting and event groups. Here’s a look at four Central Valley destinations that should be on every planner’s radar.

Riverside's Renaissance Makes this SoCal Destination Perfect for Meeting Planners

IN THE LATE 1800s, the Inland Empire was one of Southern California’s lushest, most prosperous agricultural regions, booming with acres of citrus and bustling railroads. Riverside was then the richest city per capita in the United States, and it welcomed affluent Easterners, who migrated in the winter to bask in the sunny climate.

Long Beach's Reinvention Transformed the Iconic Harbor City

SITTING MIDWAY BETWEEN LOS ANGELES AND SAN DIEGO, the historic SoCal port city of Long Beach offers an easygoing charm and walkability, along with a yearround Mediterranean climate. These qualities have long made the city an attractive destination for meeting planners. Now, there’s even more to love.

Boise Combines Natural Beauty With International Flair

NESTLED ALONG THE FOOTHILLS OF THE ROCKY MOUNTAINS IS THE CITY OF BOISE. Its name is French for wooded, and you need only view a panoramic shot of the City of Trees to see that its nickname is well deserved. This American beauty has plenty to offer visiting groups, conferences and conventions-from its unique cultural heritage activities to its vibrant wine scene and overabundance of scenic expeditions.

Bask in Boise’s Basque Culture


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