The Orange County Visitors Association (OCVA) recently honored Newport Beach & Company president and CEO Gary Sherwin with the Legacy Award at the annual Orange County Tourism Conference. The Legacy Award recognizes a visionary in the tourism industry for contributing to the awareness, positive reputation and growth of tourism in Orange County.
“Gary’s dynamic leadership and innovation have been instrumental to Orange County tourism and produced remarkable results,” said Ed Fuller, OCVA president and CEO. “He is an invaluable asset to the region.”
Since 2006, Sherwin has led the organization, which serves to promote Newport Beach as a premier luxury conference and leisure destination. In addition to his role as president and CEO of Newport Beach & Company, Sherwin served as the president of the OCVA board of directors for three years, where he played a critical role in launching Orange County’s international offices and driving 47.1 million visitors and $10.7 billion in visitor spending to the region.
Sherwin was instrumental in the creation of Newport Beach’s first Tourism Business Improvement District (TBID), as well as a variety of business units – including Visit Newport Beach, Dine Newport Beach, Enterprise Newport Beach and Newport Beach TV – that work in tandem to grow the economic vitality of Newport Beach.
Sherwin is a 24-year veteran of the destination marketing industry who previously held top marketing roles at the destination marketing organization of Palm Springs Desert Resorts, Long Beach and Los Angeles. He co-authored the best-selling book Destination BrandScience, and is the incoming chairman of Destination Marketing Association International.