Los Angeles welcomes a record number of visitors in 2017

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    POSTED January 24, 2018
     

Los Angeles Mayor Eric Garcetti and Los Angeles Tourism & Convention Board (L.A. Tourism) President & CEO Ernest Wooden Jr. announced that Los Angeles welcomed 48.3 million visitors in 2017. International visitation overall grew 0.9% to a record 7.1 million visitors.

“We are powering Los Angeles’ economy to new heights every year, because we know that lasting prosperity means investing boldly in jobs, opportunity, and growth,” said Mayor Garcetti. “The expansion of our travel and tourism sector tells the story of a city whose moment has arrived — and we will continue pushing forward as we expand our role on the world stage, and prepare to welcome the Olympic and Paralympic Games in 2028.”

In April 2017, L.A. Tourism launched a program called “Everyone is Welcome”, reinforcing the city’s cultural diversity and inclusivity of all unique people around the world. A recent study conducted in Australia, the U.K., China, and Mexico confirmed that this campaign had a positive effect and contributed tremendously to L.A.’s international and national visitation.

“Our ‘Everyone is Welcome’ campaign was the right message at the right time; it was a message of humanity and encouraged people around the globe to see the diversity of L.A.’s faces and places,” said Ernest Wooden Jr., president & CEO of the Los Angeles Tourism & Convention Board. “In 2018, we will extend and amplify our message of ‘Welcome’ and intertwine a message of hospitality, fueling even greater momentum towards our north star of 50 million visitors by the year 2020.”

Thanks to tourism, it has been the largest contributor to Los Angeles’ economy. Supporting more than 517,000 jobs in the Leisure & Hospitality sector last year. Estimates show that visitors are expected to generate at least $300 million in transient occupancy tax collections for L.A. in 2017. Ultimately, this money goes to fund local fire, police, and cultural and recreational services.

The global hospitality brand L.E. Hotels announced the addition of a new property in Thousand Oaks, California and the completion of renovations to its beachfront property on the Caribbean island of Curacao. Each property has a unique style with individual character, as well as direct access to L.E. Hotels’ services, including extensive communication channels, a global distribution system and regional sales offices.

 

The Los Angeles Convention Center (LACC) recently received the 2017 Governor’s Environmental and Economic Leadership Award (GEELA) for its waste reduction efforts.

LACC was honored by Governor Edmund G. Brown Jr. with the GEELA on January 17, 2018, at the California Environmental Protection Agency Headquarters in Sacramento.

 

Fifty years after 12 North American hoteliers established Preferred Hotels Association as a referral organization, today, the Preferred brand celebrates its 50-year anniversary of curating hotels that deliver travel experiences.

Preferred Hotels & Resorts has launched a yearlong campaign featuring its first-ever video campaign, social media and microsite, and bonus points booking promotion.