Every Monday morning, Lili Bosse, mayor of Beverly Hills, leads a group of 300-400 people on a 2.7 mile walk through her city. Part of the ongoing City of WELLTH campaign, which highlights Beverly Hills’ health and wellness offerings, it’s a gathering of moms and dads with strollers; millennials with dogs; seniors with walkers. Some are first-time visitors to Beverly Hills staying at nearby hotels; others, like Mayor Bosse, have lived here their whole lives. “People are surprised to see hundreds of people walking together in a city as world famous as Beverly Hills and as renowned for luxury,” she says. “That’s what I love about Beverly Hills. For all its sophistication, it has the heart and warmth of a small town.”
CAM+E: So, what’s new in Beverly Hills?
LB: Our big initiative is that Beverly Hills is going BOLD. There’s a whole new pulse and excitement to the city. We have hip new coffee shops and boutiques, music playing in the streets, thanks to speakers in the light poles, shops and restaurants staying open later. Wally’s Beverly Hills wine bar, for example, is open until 2 a.m. For the winter holidays, our BOLD celebration featured live DJs, an incredible light installation, a performance by Robin Thicke, Deepak Chopra leading a group meditation in the Beverly Canon Gardens and more.
CAM+E: What would you like meeting planners to know about Beverly Hills?
LB: We’re an ideal destination for smaller, intimate gatherings as well as larger conferences up to 1,500 people. We have 17 hotel properties boasting a collective 100,000 square feet of meeting and event space and many are within walking distance to one another.
We’re taking an innovative approach to meetings. For the Young Presidents Organization, we closed Rodeo Drive for an event featuring culinary immersions and entertainment, including a water ballet performance on the rooftop of the Montage Beverly Hills. In addition to our hotels and restaurants, we also have some unique event spaces that offer the “wow” factor. Recently, Vanity Fair held its New Establishment Summit at The Wallis Annenberg Center for the Performing Arts. Several organizations have taken advantage of the beautiful outdoor setting of Beverly Canon Gardens, Two Rodeo Drive and Greystone Mansion.
CAM+E: Describe your perfect day in Beverly Hills.
LB: It would start with a Walk with the Mayor, then lunch at the rooftop of the Waldorf Astoria Beverly Hills. There’d be more walking through our parks to see our wonderful public art. I’d take in a show at the Wallis and end the night with wine and cheese at Wally’s. Perfection!