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  • New Event Trend: Branded Beverages

    Three top accoutrements dress up drinks.

     
    POSTED December 29, 2016
     

PURE & CLEAR MINNESOTA ICE

Ice is an integral part to a great cocktail (with the exception of those made neat). Pure & Clear Minnesota Ice prides itself on its artisan ice cubes that are so dense they melt slower than regular ice, minimizing dilution. Handcrafted in Minnesota but shipped nationwide, the crystal-clear cubes come in a selection of geometric shapes. Logos can be etched into The Rock and The Cylinder for a visually engaging drink. 

AARDVARK

Aardvark’s paper straws won’t last forever—and that’s a good thing. Every day we use one billion plastic straws globally, most of which will never deteriorate. All Aardvark’s straws (including its patented Eco-Flex paper straws) are made with materials that are chlorine-free and are biodegradable, compostable and sustainable. But durability isn’t an issue. Aardvark’s straws are made with 33 percent more material than all other paper straws and won’t break down in beverages. With over 200 designs as well as the ability to create customized straws and wrappers, brands will quite literally be at attendees’ fingertips. 

EVERMINE

Classy and eye-catching, Evermine’s coasters make attendees think twice about setting their drink down. Evermine’s website boasts a wide selection of design templates with customizable text, or clients can upload their own design or logo entirely. Its Business Preferred Club is free to join and offers 20 percent off and promotions to members, making Evermine’s coasters even more cost effective. 

Earlier this year, Matt Klette, the West Coast ambassador for Redemption Whiskey, gathered Los Angeles food and beverage influencers to introduce them to the small-batch Redemption Rye. The 95-percent rye is aged in new American charred oak barrels, with each bottle hand-numbered to reflect the batch. Clark Street Bread created a special sandwich for the occasion; called “When Pigs Rye,” the sandwich featured roasted pork, spicy mustard and whiskey dill pickles served open face on Danish rye bread infused with Redemption Whiskey. 

 

The Mr. Plant cocktail is named for Robert Plant, legendary vocalist and lyricist of Led Zeppelin. He is one of many rock legends, including The Doors, The Who and The Rolling Stones, who used to stay at the hotel that was known as Riot House back in the day. Reports have it that Plant shouted “I am a golden god!” from a hotel balcony overlooking the Sunset Strip, inspiring the well-known scene from the movie Almost Famous. Mr. Plant has been a house favorite at the hotel since. After changing hands several times, it became Andaz West Hollywood in 2009.

 

This singular cocktail, created by Chris Burmeister, lead bartender at Outpost (the restaurant at The Goodland hotel in Santa Barbara), was inspired by one its ingredients, Avua Amburana Cachaca—a distilled Brazilian spirit made from fresh sugarcane juice. The ageing of the amburana wood of the cachaça releases intoxicating notes of cinnamon and baking spice. Burmeister wanted to highlight those flavors. He decided to do a riff on a milk punch, using the masala chai syrup as a sweetener to complement the cachaça.