Preferred Hotels Celebrates 50 Years with New Initiatives

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    POSTED February 21, 2018

Fifty years after 12 North American hoteliers established Preferred Hotels Association as a referral organization, today, the Preferred brand celebrates its 50-year anniversary of curating hotels that deliver travel experiences.

Preferred Hotels & Resorts has launched a yearlong campaign featuring its first-ever video campaign, social media and microsite, and bonus points booking promotion.

“We are so excited to celebrate this momentous occasion with travel enthusiasts worldwide through our Golden Anniversary Campaign, which honors our strong heritage while highlighting the opportunities for discovery and evolution that lie ahead,” said Lindsey Ueberroth, chief executive officer, Preferred Hotels & Resorts. The story of the Preferred brand has been one of incredible success, growth, innovation, and perseverance, and stands as a true testament to the strong value the global travel community places on the truly independent hotel experience. "United by a deep passion for hospitality, our global network of associates and hoteliers continues to embrace authentic travel as an important and essential part of life,” Ueberroth said. 

Preferred Hotels & Resorts is currently the world’s largest independent hotel brand with over 650 member hotels, resorts and residences across 85 countries.

The San Francisco Marriott Marquis took a head start on its resolution to create a cleaner community when the downtown hotel launched its “Own Our Block” beautification program on December 4, 2017.

“Our grassroots effort has improved the look of our community,” said Chuck Pacioni, general manager. “Hotel colleagues are proud to support this ongoing, seven-day-a-week program.”


Managed by Marcus Hotels & Resorts and The Marcus Corporation, The Murieta Inn and Spa made its public debut. Nestled between the rolling hills of Rancho Murieta and the panoramic Sierra Nevada’s, just 25 miles southeast of downtown Sacramento, the newly structured four-story spa offers a luxury boutique hotel, a relaxing pool area, full-service spa and salon, and 15,000 square feet of indoor and outdoor meeting and event space.


The completed $9 million expansion of San Diego Marriott Mission Valley recently opened its doors again an upgraded wedding and events lawn, stunning new fire feature, decorative fencing, a completely new meeting space, a lobby bar, and the first signature M Club Lounge in San Diego. Adaptable from morning until night, the reimagined restaurant offers indoor and outdoor seating, and a communal space for more social and interaction and business.