• ‘VIP Treatment’ at the Core of Visit Newport Beach’s New Campaign

     
    POSTED October 9, 2019
     

Visit Newport Beach released its new marketing campaign highlighting the destination management organization’s dedication to the small meetings market. Debuted at the 2019 IMEX America show, the concept focuses specifically on the planner and the VIP treatment that they can expect from Visit Newport Beach and the city’s hospitality community.

“Today we put our stake in the sand that no other destination dedicates as much time, resources and talent to the small meetings market as Visit Newport Beach,” says Michelle Donahue, vice president of sales, Visit Newport Beach. “Our new campaign is a visual expression of how we’ve been doing business for years and we are ecstatic to have creative that accurately depicts our dedication to every group that arrives in Newport Beach.”

In order to capture the premier Newport Beach experience, the creative concept spotlights the meeting planner with aesthetic imagery of her being literally raised up in confidence. The visual illustrates the planner’s certitude that her meeting is covered by the Visit Newport Team.

“Visit Newport Beach will treat you and your clients like royalty,” says Deborah Cartwright, manager, global accounts, HelmsBriscoe. “This CVB will knock your socks off and make you shine in your client’s eyes. They are accommodating, professional, generous and fun. During our time in Newport Beach, we were picked up by an executive SUV, treated to a Duffy electric boat experience, a tour by electric bikes and then dinner. They do all the work for you, are extremely organized and very efficient. Ask about available group incentives and client airfare.

The new ad creative will premiere at meetings trade outlets late fall, followed by a full campaign roll-out including a new meetings website, commercial, collateral, marketing materials and content.

Daily life has been significantly altered by COVID-19, no matter the industry. Many are working from home, while children stay inside for online schooling. Meetings and events have been hit especially hard, since the essence of the industry is face-to-face interactions. While we continue to self-isolate, plenty of organizations have been offering webinars with insights on how to handle the pandemic—watching webinars is a great way to use that extra time you might have used for your commute to learn something useful.

 

As the spread of the novel coronavirus continues to put immense pressure on the U.S. health care system and the people who keep it running, the American Hotel and Lodging Association is working to connect hotels with health workers who are struggling to find housing.

 

With the onset of the coronavirus pandemic, most people are working from home. Many are social distancing or quarantining with their children, who have transitioned to online classes. Restaurants, bars, coffee shops, offices, stores and so much more have been temporarily shut down in many states, affecting daily life in the most unexpected of ways.