• Benchmark, Gemstone Merger Results in New Identity, New Name and Four Distinct Brands

     
    POSTED September 29, 2016
     

Following their merger, Benchmark Hospitality International and Gemstone Hotels & Resorts have created a new name and corporate identity for themselves. They will be known as Benchmark, a global hospitality company that has more than 70 hotels, resorts and conference centers, 8,000 guest rooms and 10,000 employees.

The company now includes new hospitality brands within their properties. They are: Benchmark Resorts & Hotels the existing portfolio of hotels and resorts in the U.S. and Caribbean, Gemstone Collection a combination of Benchmark’s “Personal Luxury Resorts & Hotels” and Gemstone’s “Gemstone Hotels & Resorts,” Benchmark Conference Centers which designates high-quality conference centers and Owner Advisory Group, which offers owners guidance in managing their assets.

“Our goal was to create an identity that reflects the global leadership, exceptional properties, and dynamic synergies, and opportunities the merged company now brings to its owners, guests and employees,” says Alex Cabañas, CEO, Benchmark.  

The Benchmark and Gemstone teams were advised by one of the leading hospitality market research and branding firms to help them rebrand.

Los Angeles reached a historic milestone in 2018, welcoming 50 million visitors for the first time ever and accomplishing the destination’s tourism goal two years early. The new record is 1.5 million visitors higher than 2017’s total, marking the eighth-consecutive year of tourism growth for Los Angeles.  

 

Los Angeles-based Factory Place Hospitality Group has hired Bryan Marn and Janalane Southard to oversee restaurant sales and events at its properties in Los Angeles and Las Vegas. Marn joins the FPHG team as events director for the group’s Los Angeles restaurants—The Factory Kitchen, Officine BRERA, and sixth+mill pizzeria and bar. Southard joins the team as restaurant sales manager for the newly opened The Factory Kitchen in The Venetian Resort Las Vegas. 

 

Hyatt Place Pasadena has officially opened across from the Pasadena Convention Center, offering an ideal location and high-end amenities for meeting and event planners.