Cocktail Academy

It is Time for Planners to update their playbooks & engage silicon beach

Silicon Beach is the name given to the tech corridor that spreads across Santa Monica, Venice, Marina del Rey and Playa Vista. Silicon Valley giants like Google, Facebook and Yahoo! have established outposts here. Meanwhile, there are more than 1,000 tech startups in LA, according to RepresentLA, which maps tech companies in the area. Also in the mix are homegrown online enterprises such as Snapchat and The Honest Company, the Santa Monica-based eco-sensitive household products company that was launched by actress Jessica Alba.

A Preview of Holiday Fare at a Hollywood “Tastemaker” Event

I spotted the first holiday lights in Beverly Hills the other day. Yes, it’s getting to be the time of year when a meeting planner’s thoughts turn to chestnuts, eggnog and festive desserts. Or, the modern-day iterations of these things, which were on full display when Wolfgang Puck Catering hosted what they dubbed a “holiday tastemaker event” in the heart of Hollywood.

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