CVB

Meet Tom Loftus

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Tom Loftus was recently hired as vice president of communications for Visit Pittsburgh.

An Out-of-the-Box Marketing Approach

The Greater Newark Convention & Visitors Bureau has partnered with 10 airports that offer direct flights to Newark to help familiarize travelers with the city.

“Until recently, not much was known about Newark outside of the airport, and our marketing department saw an opportunity to introduce a global audience to all that’s happening here,” says Michael Davidson, executive director, GNCVB. “It’s a big win for the CVB and a win for our airport partners, driving business in both directors.”

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