expert advice

Cybersecurity Alert: What You Don't Know Can Hurt You

Every time we power up an Internet-accessible device, we put ourselves and, if we’re on a network, everyone and everything on that network at risk. For years, experts advised us to protect ourselves by continually updating our anti-virus software. But that’s no longer enough. The “black hats,” aka hackers, are winning the game with more sophisticated ways to use and abuse our data. 

How to Get the Most Out of Event Photography

Posed for perfection and moving beyond "say cheese."

How to March Through the Steps of Planning a Parade

Tasked with producing a parade, even an experienced planner may not have a clue where to begin. The best course: Think about the crowd of smiling faces on the parade route and tackle the challenge from an executive perspective. The ultimate goal is to entertain, and as the producer, you need to identify the individual elements of your parade and piece them together into a procession that dazzles.

How to navigate the needs of attendees with food allergies

Meeting planners across the nation have reported a significant increase in specific dietary requests in recent years, and not just for vegetarian or vegan guests. No matter what the reasons—religious beliefs, medical restrictions, concern for animal welfare or simply a desire to eat healthier—we as hospitality professionals need to understand the basic guidelines for the most prevalent requests and plan for them accordingly.

Dealing with Murphy: Use Planning Templates, Not Guesswork

Special events are different from other projects. An event is a one-time activity with fixed boundaries and there is little to no wiggle room. Once the date, time and location are set, you face a hard deadline. Ready or not, the show must go on!

According to Murphy, if something does go wrong, the client looks to the event planner—whatever the circumstances might be. This is why meticulous planning is paramount, and using templates will streamline the process.

The Oddest Requests in the Industry

Just as golfers remember every shot, and anglers love to describe the fish that got away, event folks trade tales about odd requests.

One of the oddest I heard was from a client who asked me to produce a rededication party in a cemetery. I staged a New Orleans-style jazz funeral complete with Percheron horses in mourning attire. An old-time undertaker, a brass band, town officials twirling parasols and participants waving hankies landed the event lots of attention and awards.

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