• A Flexible New Coworking Space in Pasadena

     
    POSTED October 7, 2022
     
    Photo credit: Premier Workspaces
  • A Flexible New Coworking Space in Pasadena

     
    POSTED October 7, 2022
     
    Photo credit: Premier Workspaces

As remote work continues and small business owners shrink their office footprint, coworking spaces are an attractive alternative to working from a spare bedroom or paying for an office suite that is largely unused. For meeting planners in the Los Angeles area, there’s a new option in Pasadena. Premier Workspaces, the Irvine-based coworking operator, has opened a 16,700-square-foot coworking space on the sixth floor of a North Lake Avenue building. 

The location is adjacent to the Lake Station metro stop on the Gold line, and the space features 74 private offices, meeting rooms, a common area, and an on-site hospitality team. Premier says it designed the shared workspace “to impress with open ceilings, contemporary funishinghings, and captivating views of the San Gabriel Mountains.” Clients can choose from private offices, shared offices, team spaces, serviced meeting rooms, and a virtual plan that includes a selection of services including high-speed internet, phone answering services, mail collection, and more. The property includes a courtyard and on-site EV car-charging stations. Rates start at $615 a month for a private office 

“Part of the appeal of our company is that we provide such flexibility,” says Amy Fuller, senior vice president of sales and marketing for Premier. “Traditional space requires a build-out, furniture, staffing, and a multi-year agreement. Premier offers all the benefits of traditional space—without the overhead—on a flexible term. Businesses can rent a small office for three months or they can stay for five years.”  

premierworkspaces.com/california/pasadena-301-north-lake.  

 

 

 

The Pasadena Convention & Visitors Bureau (Visit Pasadena) has a new executive director: Kristin McGrath. She brings over 20 years of experience in the tourism industry to the role, much of that time spent specializing in destination management, sales and marketing. For the past five years, McGrath served as the vice president of sales, services, and she has held similar positions with Richmond Region Tourism and Providence Warwick Convention & Visitors Bureau. She also held positions at Westin Copley Place Boston and the Greater Boston Convention & Visitors Bureau.

 

In the early 20th century, Pasadena was an idyllic resort town where wealthy Easterners flocked in winter. Today, the allure remains, and that era’s rich legacy offers a wealth of gorgeous meeting spaces. Beneath a picture-perfect mountain-view setting, with sunny, year-round temps of 75 degrees, even the busiest meeting planners can stop to smell the roses at events in this charming city.

 

Tasked with producing a parade, even an experienced planner may not have a clue where to begin. The best course: Think about the crowd of smiling faces on the parade route and tackle the challenge from an executive perspective. The ultimate goal is to entertain, and as the producer, you need to identify the individual elements of your parade and piece them together into a procession that dazzles.