A study on the important of social media in the meetings and events industry conducted by American Express Meetings & Events found usage of social media has increased in the industry, and about 45 percent of planners see the value in online engagement. Neemah Persad-Celestine is an executive of Hyatt Regency Trinidad, and responsible for all Hyatt Regency Trinidad’s social media, understands this and is an advocate for using social media in all aspects of planning.
If you're like us, you spend 10 months planning an event that lasts for two or three days. Those days are abuzz with frenzied activity, but before you know it, the event is over and your attendees are gone. How do you keep the buzz going? Here are a few things we do to keep our attendees engaged all year long.