• HHRVB Debuts Parody Ad Campaign

     
    POSTED October 15, 2015
     
    Photo credit: Courtesy of HHRVB

The Hershey Harrisburg Regional Visitors Bureau recently jazzed up its advertising campaign for the fall season with a name of “That’s a Fact,” which showcases the area’s top autumn assets in a fun, creative way.

“The campaign takes a playful approach by poking fun at those typical ‘Claims of Grandeur’ that we are accustomed to seeing every day as consumers,” says Rick Dunlap, spokesperson for HHRVB.

The CVB took inspiration from such tourism ad campaigns for companies that claim they have the best of something. For example, many coffee shops tourists encounter boldy claim they have the “World’s Best Coffee,” which, of course, can’t be the case.

The ads do stop well-short of making any claims that aren’t clearly identifiable as parody.

“It’s clear we are having fun with our claims,” says Dunlap. “We aren’t in the arena of Volkswagen with their recent emissions claims or Vibram, the producers of FiveFingers running shoes who lost a million dollar class action suit last year for claiming their product yields health benefits.”

One such ad for the area reads “Marshmallows Roasted in Hershey Never Burn…Unless You Want Them To.” Being a clear parody the official tourism marketing organization for the Hershey Harrisburg Region isn’t expecting any legal ramifications from families who actually burn their marshmallows while making s’mores. The ads are supposed to be humorous, but still deliver a message regarding the activities tourists can partake in the region.

The campaign started Sept. 28 and will run through Nov. 1, 2015; it targets Philadelphia, Washington D.C., North and Central New Jersey, and Nassau-Suffolk Counties that reach consumer markets in Long Island, NY.The bureau’s seasonal ad buy includes digital billboards and a strong digital display presence with banner ads on search sites and Pandora.

“Some of the funniest and most outlandish claims that consumers will hear this fall include that scarecrows hold their national convention in our corn mazes, our locally handcrafted beers are brewed from only award-winning jack-o-lanterns, our leaves are the most photogenic in the northeast and that marshmallows roasted here never burn,” says Dunlap. “And that’s a fact… that people will hear those messages.”

SCS Global Services (SCS), a third-party environmental and sustainability certification, auditing, testing, and standards development, has launched its Zero Waste Standard, “Zero Waste for Events.”

 

The Hilton Dallas Lincoln Centre completed its $24 million renovation of the entire hotel and conference center. Renovations began in 2020. 

The North Dallas conference center hotel renovation includes a full redesign of all 503 guest rooms, lobby and public areas, and food and beverage outlets. Additionally, the hotel’s 55,000-square-feet of meeting space was updated with new furnishings, technology upgrades, and the addition of a new 6,600-square-foot Lakeside Ballroom. 

 

Anchorage is a city like none other—making it a popular choice for hosting meetings and events.

Through the tall windows of the Dena’ina Civic and Convention Center in Anchorage, meeting attendees can gaze out toward Cook Inlet, which stretches all the way to the Gulf of Alaska and toward mountains—some snow-capped—representing several ranges. They may even see an eagle fly by or see one of the 1,500 moose that are said to roam Alaska’s largest city. It’s easy to see why it’s said that Anchorage is a city like none other in the United States.