The food truck movement has branched into new territory of late, and we’re not just talking tacos. In late 2012, as part of a $70 million makeover, the Grand Hyatt San Francisco launched a new restaurant, OneUP, and outfitted a food mobile to circulate around the city for two months and help publicize its offerings. ¶ The idea caught on: Last October, luxury brand Four Seasons launched a food truck of its own and sent it on a 1,000-mile West Coast tour. “Essentially, the Four Seasons brand wanted to showcase its exciting and innovative culinary programs in a way that gets outside the walls of the hotels to engage more with each of the communities,” explains spokesman Michael Radlick. ¶ What’s next? Keep an eye out for taste trucks with hotel logos on the outside and scrumptious delicacies dispensed from within.

Sheraton Dallas Hotel has introduced a new outdoor event space under its new event programming, Dare to Outdoors. The hotel’s catering team has partnered with Pacific Plaza Park, a 3.7-acre green space in Downtown Dallas. The park features a 31,950 square-foot lawn space and permanent seating, as well as night-sky friendly lights for star-watchers. Three food truck power outlets are available and standard outlets are located throughout the park.

 

In 1927, Hilton Hotels’ founder Conrad Hilton said, "Abilene, Texas, will be well prepared to handle large conventions and please the most fastidious visitor." Nearly 95 years later, Abilene has fulfilled this vision and is excited to welcome back the Hilton family of hotels in the heart of downtown Abilene with a recently announced DoubleTree by Hilton.