• Lani Baird Appointed Hilton Santa Barbara Beachfront Resort Director of Sales and Marketing

    POSTED March 11, 2019

Hilton Santa Barbara Beachfront Resort has named Lani Baird the director of sales and marketing. In this new role, Baird’s responsibilities will include developing and implementing sales and marketing strategies while supervising the sales and marketing team for the 360-room property’s 40,000+ square feet of meeting and event space.

Baird brings an extensive background in sales and marketing leadership with over fifteen years of experience. Before joining Hilton Santa Barbara Beachfront Resort, Baird served as the executive director of sales at the Valley Forge Casino Resort in King of Prussia, PA where she helped realize the resort’s vision and projections upon its opening in 2012. She previously held various sales and operational positions at GF Management, Warwick Hotel, Growth Properties and Korman Communities.

“I am beyond thrilled to be joining the Hilton Santa Barbara Beachfront Resort at such a pivotal time in the resort’s history,” says Baird, “I am looking forward to working with the team to introduce the resort to new meeting & convention clientele.”

Baird holds a Bachelor of Arts degree in Communications from The Pennsylvania State University in University Park, Pennsylvania. Baird is an East Coast native and most recently located to Santa Barbara from Philadelphia.

Kimpton Solamar Hotel has promoted Sarah Becker to associate director of sales. Becker was the group sales manager of Kimpton Solamar since 2016 and worked to secure new group and corporate business, maintain client relationships and increase customer appreciation. In her new position, Becker will be responsible for business development, training and mentoring the sales team, creating and implementing new revenue plans, leading and executing sales strategies and bringing in new business. 


Jerry Bindel has been named general manager for Forest Suites Resort at Heavenly Village, in South Lake Tahoe, California.

Benchmark COO and President Greg Champion made the announcement. “It is with great pleasure that I welcome Jerry to Benchmark and to our resort,” said Champion. “He brings important local and regional market awareness and business connections to his new role, and a strong background of success in leading hotels and resorts.”


The Goodland, a Kimpton Hotel recently announced the appointment of Danielle Santilli as associate director of sales. In her new role, Santilli will be responsible for planning and implementing sales, marketing and business development strategies for the 158-room Santa Barbara hotel.