Los Angeles reached a historic milestone in 2018, welcoming 50 million visitors for the first time ever and accomplishing the destination’s tourism goal two years early. The new record is 1.5 million visitors higher than 2017’s total, marking the eighth-consecutive year of tourism growth for Los Angeles.
City leaders and Los Angeles Tourism & Convention Board President & CEO Ernest Wooden Jr. made the celebratory announcement using a hologram created by Los Angeles-based VNTANA, the leading provider of premium mixed reality experiences, at a special gathering of L.A.’s tourism and hospitality community.
In surpassing 50 million total visitors, Los Angeles set new tourism records for domestic and international visitation, hosting an estimated 42.5 million domestic visitors and 7.5 million international visitors.
“The 50 million milestone was set in 2013 as a north star goal for the tourism industry, but our unwavering focus on its significant community impact and tangible economic benefits seamlessly transformed it into a civic rallying cry for all of Los Angeles,” says Ernest Wooden Jr.
L.A.’s tourism growth can be attributed to several factors including a 3.6 percent increase in international seat capacity at Los Angeles International Airport (LAX); nearly 2,000 new rooms added to the destination’s hotel inventory; L.A.’s growing reputation as a hot culinary and cultural destination; as well as L.A. Tourism’s latest global campaign, ‘L.A. Loves.’