• Los Angeles Convention Center Looks to the Future with "Shaping LA" Mural

     
    POSTED May 2, 2019
     
  • Los Angeles Convention Center Looks to the Future with "Shaping LA" Mural

     
    POSTED May 2, 2019
     
  • Los Angeles Convention Center Looks to the Future with "Shaping LA" Mural

     
    POSTED May 2, 2019
     

The Los Angeles Convention Center (LACC) has partnered with Portraits of Hope (POH) to create a mural designed by local youth POH participants. POH is a nonprofit founded with the purpose of providing creative therapy for hospitalized children. With geometric shapes as the core design element of the project, the mural, "Shaping LA" is representative of the future of the city as told by the work of tomorrow's leaders.

Thirteen years ago, POH came to LACC with the idea of using the building as a large-scale canvas, and in 2018, they presented the Shaping LA concept to the Los Angeles Department of Convention and Tourism Development.

"The LACC was the perfect space for a project of this size and scope. POH is a great partner for the LACC because their work celebrates community and creativity," says Michelle Riehle-Ludtke, marketing & community relations specialist for LACC. "It uniquely brings together individuals and groups from all over Los Angeles as participants and showcases their work in one of the most highly trafficked areas in Los Angeles."

The mural was installed in March and will be up for approximately six months, and though a replacement has not yet been determined, it will have some large shoes to fill.

"[Shaping LA] represents the unified Los Angeles community and also the creativity of our great city," Riehle-Ludtke says. "The reactions have been incredibly positive. We've received many comments about the bright shapes and colors and how it draws your attention to a place your eye hasn't been drawn to before."

Aventri, a leader in events management software (EMS), recently released ‘The Top 100 Meeting and Event Venues in the United States’ for 2019. The company took the ten top-rated meeting and event cities in the United States and picked the top ten venues in each area, compiling a list of 100 highly-regarded spaces. 

The guide identifies the two most valuable factors in attendee satisfaction as venue location and activities in the host city, followed by capacity, uniqueness and proximity to local attractions.

 

Los Angeles had a record-breaking year for visitor spending and economic impact in 2018. With visitor spending up $1.2 billion since 2017 (5 percent increase) and economic impact up $1.7 billion (4.9 percent increase), this year was the eighth consecutive year of growth in visitation, spending and impact.

 

PCMA will be offering networking opportunities and education sessions for professionals at the 2019 EduCon on June 25-28 in Los Angeles. EduCon provides a more focused and practical approach to learning in smaller-scale, collaborative education sessions, allowing more than 800 business events professionals to network and learn more about the industry.