• Los Angeles Tourism & Convention Board Announce 47.3 Million Visitors

     
    POSTED January 23, 2017
     

According to Los Angeles Mayor Eric Garcetti and Los Angeles Tourism & Convention Board President & CEO Ernest Wooden Jr., Los Angeles had a record 47.3 million visitors in 2016.

This is the sixth consecutive year they have broken visitation records. The new record is 1.7 million visitors higher than 2015’s total—an increase of 3.8 percent from the previous year.

"Tourism is booming in Los Angeles, and it's helping to drive our whole city's economy forward," says Mayor Garcetti. "My goal is to welcome 50 million tourists to our city by 2020, and new attractions like the Lucas Museum of Narrative Art will have even more people from around the world lining up to come to L.A."

Domestic visitation reached 40.2 million, a 3.8 percent increase from 2015 and 7.1 million international visitors, up 3.5 percent from last year. Los Angeles became the first U.S. destination to have more than 1 million tourists from China. China makes up 75 percent of Los Angeles’ international growth. India was Los Angeles’ second-fastest growing international market; it increased at 10.2 percent from last year.

Los Angeles County’s average occupancy rate for 2016 reached 81.3 percent and a record 29.2 million hotel room nights were sold countywide. Tourism is the largest contributor to the Los Angeles economy and supports an average of more than 500,000 jobs in the leisure sector last year.

“Global desire for the Los Angeles experience is at an all-time high, a fact largely attributable to our city’s celebration of diversity and creativity, from which thriving culinary, cultural and lifestyle scenes have emerged,” says Wooden. “Fantastic new hotels are opening their doors with frequency, chefs are exploring innovative creative territories, noteworthy cultural institutions are choosing to call L.A. home and people want to be a part of the L.A. lifestyle.”

After many delays and budget overruns, the Academy Museum of Motion Pictures has finally opened. It’s a blockbuster, with enough dazzle, beauty and innovation to, arguably, justify its $484 million cost. And, in good news for meeting planners, the event space here is gorgeous!

 

Fellow, a gorgeous new restaurant and private event venue (capacity 650) in West Los Angeles, takes a sustainable and serious approach to its cocktail program. Bar director Adam Fournier, the  2021 U.S. World Class Bartender of the Year, repurposes kitchen and bar produce into cordials and kitchen stocks.

 

Darren K. Green, senior vice president of sales and services for L.A. Tourism, is feeling bullish on the future of meetings and conventions in Los Angeles. Here’s what he had to say in a recent chat with California Meetings + Events.

CAM+E: It’s great to hear that groups of all sizes can now meet in Los Angeles. Are large groups being cautious about gathering again, or are you seeing signs of a robust and quick recovery?