• Los Angeles Tourism Debuts Renovated Website

     
    POSTED March 11, 2019
     

The Los Angeles Tourism & Convention Board has debuted a new iteration of discoverlosangeles.com after planning that continued for over a year.

The Los Angeles Tourism & Convention Board (Los Angeles Tourism) is the official destination marketing and sales organization for Los Angeles. Los Angeles Tourism’s digital team built a mobile-first design of the website that will enhance response, search and accessibility for users.

L.A. Tourism has employed some of the most talented writers and photographers in the L.A. area to create a fun, full library of content, ranging from guides on hidden neighborhood gems to favorite beaches by playlist and places to visit inspired by tourists’ astrological signs.

“We look forward to serving travelers’ needs with our latest mobile-first version, which is packed with user-friendly attributes,” said Bill Karz, vice president of digital marketing for Los Angeles Tourism.

Other highlights of the website include interactive maps, personalization, an events calendar, and content available in French, German, Portuguese, Spanish, Korean, and Japanese.

Aventri, a leader in events management software (EMS), recently released ‘The Top 100 Meeting and Event Venues in the United States’ for 2019. The company took the ten top-rated meeting and event cities in the United States and picked the top ten venues in each area, compiling a list of 100 highly-regarded spaces. 

The guide identifies the two most valuable factors in attendee satisfaction as venue location and activities in the host city, followed by capacity, uniqueness and proximity to local attractions.

 

Los Angeles had a record-breaking year for visitor spending and economic impact in 2018. With visitor spending up $1.2 billion since 2017 (5 percent increase) and economic impact up $1.7 billion (4.9 percent increase), this year was the eighth consecutive year of growth in visitation, spending and impact.

 

PCMA will be offering networking opportunities and education sessions for professionals at the 2019 EduCon on June 25-28 in Los Angeles. EduCon provides a more focused and practical approach to learning in smaller-scale, collaborative education sessions, allowing more than 800 business events professionals to network and learn more about the industry.