Los Angeles Mayor Eric Garcetti and Los Angeles Tourism & Convention Board (L.A. Tourism) President & CEO Ernest Wooden Jr. announced that Los Angeles welcomed 48.3 million visitors in 2017. International visitation overall grew 0.9% to a record 7.1 million visitors.
“We are powering Los Angeles’ economy to new heights every year, because we know that lasting prosperity means investing boldly in jobs, opportunity, and growth,” said Mayor Garcetti. “The expansion of our travel and tourism sector tells the story of a city whose moment has arrived — and we will continue pushing forward as we expand our role on the world stage, and prepare to welcome the Olympic and Paralympic Games in 2028.”
In April 2017, L.A. Tourism launched a program called “Everyone is Welcome”, reinforcing the city’s cultural diversity and inclusivity of all unique people around the world. A recent study conducted in Australia, the U.K., China, and Mexico confirmed that this campaign had a positive effect and contributed tremendously to L.A.’s international and national visitation.
“Our ‘Everyone is Welcome’ campaign was the right message at the right time; it was a message of humanity and encouraged people around the globe to see the diversity of L.A.’s faces and places,” said Ernest Wooden Jr., president & CEO of the Los Angeles Tourism & Convention Board. “In 2018, we will extend and amplify our message of ‘Welcome’ and intertwine a message of hospitality, fueling even greater momentum towards our north star of 50 million visitors by the year 2020.”
Thanks to tourism, it has been the largest contributor to Los Angeles’ economy. Supporting more than 517,000 jobs in the Leisure & Hospitality sector last year. Estimates show that visitors are expected to generate at least $300 million in transient occupancy tax collections for L.A. in 2017. Ultimately, this money goes to fund local fire, police, and cultural and recreational services.