MEDEA, an ultra-premium vodka that’s distilled in Schiedman, Holland, and distributed through corporate headquarters in Pleasanton, California, regularly takes top awards in the Los Angeles International Spirits Competition and the San Francisco World Spirits Competition. And that’s just for its taste. MEDEA also enjoys distinction for its unique bottle: the only one in the world with a programmable LED message strip, which is design- and technology-patented. Users download the MEDEA app on their phones to program the bottle, and MEDEA uses Bluetooth iBeacon technology to allow a smart phone to wirelessly set and display scrolling messages. The bottles come equipped with six preset phrases which can be edited, including happy birthday, happy anniversary and congratulations. You can also program a personal message; say, the name of a company or its newly installed CEO. And once you input the message, it can be paired with multiple bottles through the app; each is programmed individually.
California is one of the most abundant agricultural regions in the world, but a startling number of residents aren’t always sure where their next meal will come from. According to Feeding America, the nation’s largest network of food banks, one in eight Californians struggles with hunger. The situation is especially startling for children; one in five is food insecure.
Hunger is not a supply problem, it’s a logistics challenge. And the meetings and events industry is full of logistics-minded people who are in a position to chip away at it.