These interviews are part of a new series we’re doing that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to

Martha Falcon was recently hired as executive director, marketing and communications for the Philadelphia Convention & Visitors Bureau.

1. What are you most looking forward to in your new role as executive director of marketing and communications for the PHLCVB? The PHLCVB has a talented and dedicated group of people who are highly regarded in the community and whose contributions to the growth of Philadelphia’s convention and tourism industries are greatly appreciated. I am honored to be joining this team and excited to be in a position that can help further its valuable contributions to the success of this industry and everyone it employs.

2. How do you think your past industry experience has prepared you for this role? I have had the opportunity to work with some of the best and brightest leaders in travel and tourism throughout my entire career. I believe my senior-level management experience in advertising and marketing for the industry—targeting leisure, business and travel trade segments—for leaders such as Visit Florida and Norwegian Cruise Line has provided me the foundation I need to lead the marketing and communications team at PHLCVB. 

3. What goals do you have in mind for the CVB for this year and farther down the line? This year, my focus will be on continuing to spread the word about all the great things that are happening in Philadelphia. From the changes at the convention center—which will enable us to bring even more meetings to the city—to the World Meeting of Families later this year and a papal visit, it is a wonderful time for Philadelphia and a great opportunity for us on a world stage.

4. How did you get into the hospitality industry? Most of my career has been in the advertising agency world in south Florida, having worked with clients in the hospitality and cruise industries as well as destination marketing organizations throughout that time. My agency experience also led me to a director of marketing position for several years within Norwegian Cruise Line.   

5. What do you enjoy most about Philadelphia?​ I think being able to work in Philadelphia, surrounded by beautiful buildings and public spaces that share in the incredible history of this country is an amazing opportunity. I’m looking forward to helping tell this city’s story around the world and influencing meeting planners and international visitors to choose Philadelphia.

Sandy Murphy is one of the most influential general managers in California’s luxury hotel scene. For more than a dozen years, she’s led the Beverly Hilton, the venerable 566-room property that opened in 1955 and, with 60,000 square feet of indoor and open-air event space, is home to some of LA’s most glamorous events, including the Golden Globes. Recently, the Beverly Hilton completed a $35 million top-to-bottom transformation.


After closing its doors in March 2020, BEI San Francisco reopened in June 2021 as a Trademark Collection by Wyndham hotel. Located next to the Civic Center and Orpheum, the 396-room property debuted a new room category called Co-Live, Co-Work rooms.

Charleen Murphy, BEI San Francisco’s director of sales & marketing, shared her insights on getting back to group business in California.



Darren K. Green, senior vice president of sales and services for L.A. Tourism, is feeling bullish on the future of meetings and conventions in Los Angeles. Here’s what he had to say in a recent chat with California Meetings + Events.

CAM+E: It’s great to hear that groups of all sizes can now meet in Los Angeles. Are large groups being cautious about gathering again, or are you seeing signs of a robust and quick recovery?