• Meet Salvador Abaunza

    POSTED December 13, 2016

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Salvador Abaunza was recently hired as the general manager at the Scarlet Huntington in San Francisco, Calif.

1. What are you looking forward to in your new role as general manager of The Scarlet Huntington? 

To create the awareness that Nob Hill a fantastic location the allows our guests to enjoy the vistas of the city and Bay in a serene setting.

2. How do you think your past industry experience has prepared you for this role? 

Early on I was lucky to enter into the luxury hotel market and I have never looked back.

3. What goals do you have in mind for The Scarlet Huntington this year and further down the line? 

To establish it as the premiere luxury boutique hotel in San Francisco!

4. How did you get into the industry? 

I was in between jobs, living at home, and my father insisted that I apply for the opening of the first Crowne Plaza at San Francisco Airport. I never meant to make a career out of hospitality but 33 years later, it was the best piece of advice my father gave me.

5. What do you enjoy most about the hotel? 

The colleagues, the guests, its rich history and location.

If you want to boost attendance at a meeting or conference, try these four letters: N.A.P.A. And while the Northern California wine region has more than enough activities to keep attendees busy when they’re not in meetings—475 wineries, to begin with—the downtown heart of the region is introducing new experiences this fall. Here’s a sampling:


San Francisco is seeing marked increases in visitor volume, visitor spending, group business, and hotel occupancy this year compared to 2021. However, visitor volume will not return to pre-pandemic levels until 2024, and global visitation will not reach 2019 levels until 2025. Those projections were shared by the San Francisco Travel Association at its Annual Visitor and Lodging Forecast Forum held on Aug. 24 at Yerba Buena Center for the Arts.