Tim Ryan has spent more than 27 years at Pebble Beach Resort. Now the vice president of sales and global business development and chairman, corporate sales of 2019 U.S. Open Championship, he’s a key player in corporate hospitality sales and experiences for many of the resort’s marquee golf events.
In August Pebble Beach hosts the 2018 U.S. Amateur Championship, and then it’s on to the 2019 U.S. Open, 2023 U.S. Women’s Open and the 2027 U.S. Open.
“It’s the first time in history, the United States Golf Association has scheduled four of its championships in advance on the same course,” Ryan says with pride.
CAM+E: Do you need a very large budget to host a hospitality experience at Pebble Beach?
TR: Each event is different. Take the U.S. Open Championship that will be held here in June 2019. At the high end, a hospitality package that costs $750,000 includes 24 guest rooms for seven nights, entertainment space for 150 people, and 150 tickets to the championship each day. On the other end, for a much more modest $9,225 you can entertain 15 key customers, prospects or employees for a day.
CAM+E: What are some events at Pebble Beach that nongolfers can enjoy?
TR: One of my favorites is the Pebble Beach Food & Wine. We’ve hosted that event for 10 years now and in that time it’s really become recognized as one of the top food and wine events in the county. Another event that we’re really known for is the Concours d’Elegance, which is considered the top classic car show in the world. It’s the one day a year that the Pebble Beach Golf Course closes, so we can display the historic cars along the 18th Fairway. That’s really a sight to see.
CAM+E: Beyond these tent pole events, what’s going on at Pebble Beach for groups?
TR: We do about 700 groups a year, a mix of sales groups, incentives, board meetings, and everything in between. It’s a misnomer that you have to play golf to come to Pebble Beach. In fact, there are great opportunities for what I call “golf-light groups.” We can’t accommodate everyone who wants to golf here, so we’re eager for group meetings and incentives that don’t require a lot of golf. That’s where we have more flexibility with pricing.
There’s so much to do here, beginning with the beauty of the Central Coast. On property, we’ve introduced an extraordinary culinary experience called “the five senses dinner.” Guests are given a blindfold for some courses, noise-cancelling headsets for others. Without sight or sound, your sense of taste is really heightened. There are all sorts of other surprises that I don’t want to give away.