• Orange County Targets San Francisco in Marketing Campaign

     
    POSTED November 11, 2016
     

OMGOC, a marketing campaign launched by Orange County, California Destination Marketing Organizations, is targeting San Francisco’s market to bring more tourism to Orange County.

This is their first campaign and it uses several digital ad banners and videos to showcase all the region has to offer. It also challenges Northern Californians about what they really know about Orange County.

The goal is to show that there is more to Orange County than meets the eye. The campaign was created by marketing agency, Greehaus, and will run through Dec. 10.

“Orange County is just a short plane ride or road trip away from the Bay Area and offers so many different and surprising vacation experiences,” says Kelly Miller, chairman, Orange County Visitors Association, and president & CEO, Visit Huntington Beach. “The idea for this campaign came about because we knew there is strength in numbers and by pooling our resources to enter the San Francisco market, we could make an impact. Together we could inspire a whole new audience to ‘GO OC Now’.”

If you want to boost attendance at a meeting or conference, try these four letters: N.A.P.A. And while the Northern California wine region has more than enough activities to keep attendees busy when they’re not in meetings—475 wineries, to begin with—the downtown heart of the region is introducing new experiences this fall. Here’s a sampling:

 

San Francisco is seeing marked increases in visitor volume, visitor spending, group business, and hotel occupancy this year compared to 2021. However, visitor volume will not return to pre-pandemic levels until 2024, and global visitation will not reach 2019 levels until 2025. Those projections were shared by the San Francisco Travel Association at its Annual Visitor and Lodging Forecast Forum held on Aug. 24 at Yerba Buena Center for the Arts.

 

SCS Global Services (SCS), a third-party environmental and sustainability certification, auditing, testing, and standards development, has launched its Zero Waste Standard, “Zero Waste for Events.”