The Greater Newark Convention & Visitors Bureau has partnered with 10 airports that offer direct flights to Newark to help familiarize travelers with the city.

“Until recently, not much was known about Newark outside of the airport, and our marketing department saw an opportunity to introduce a global audience to all that’s happening here,” says Michael Davidson, executive director, GNCVB. “It’s a big win for the CVB and a win for our airport partners, driving business in both directors.”

Under this new Airport Exchange program, airport partners spotlight Newark in a number of ways, while the GNCVB promotes direct travel routes to those destinations through social media and the Getting Here section of Newark Happening—the CVB’s website

Partners include Bozeman Yellowstone International Airport in Belgrade Mont., where Newark promotions can be found on street pole banners and rack cards; Sarasota Bradenton International in Sarasota, Fla., features Newark on Sarasota’s website; and at John Wayne International Airport in Costa Mesa, Calif., where messaging on terminal monitors is posted.

“We are thrilled that airports were willing to work with us on an out-of-the-box approach to destination marketing,” says Lauren Hall, marketing director, GNCVB, “and hope that it will be a huge success for all parties. 

 

Los Angeles has such a robust food and dining scene, it’s rare to be the first at anything these days. But Benny Boy Brewing  appears to have pulled that off with its claim to be the city’s first combined brewery and cidery. Located in the Lincoln Heights neighborhood, just minutes from downtown, Benny Boy is anchored by a spacious outdoor beer and cider garden. Groups are welcome. The 1,200-square-foot cider house is available for private events of up to 51 guests while a full venue buyout accommodates 300. 

 

If you’re considering Santa Barbara as a destination for an upcoming meeting, there are more hotels and restaurants than ever before, along with new flights into Santa Barbara Airport.

Here are some highlights. 

Hotel News

Palihouse Santa Barbara, a 24-room boutique hotel in the historic Presidio neighborhood has opened. Offering a “vintage preppy meets American Riviera vibe,” total group buyouts are available, as well as outdoor entertaining space for intimate events.

 

By a number of measures, hotels are doing well in San Francisco.  For starters, occupancy rates, according to preliminary data, were 67.2% for the month of April, with average daily room rates just above $225. As the San Francisco Travel Association notes, those numbers point to the best-performing month for San Francisco hotels since pandemic restrictions were put in place in March 2020.