Pasadena

A New Head for Visit Pasadena

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Kristin McGrath

The Pasadena Convention & Visitors Bureau (Visit Pasadena) has a new executive director: Kristin McGrath. She brings over 20 years of experience in the tourism industry to the role, much of that time spent specializing in destination management, sales and marketing. For the past five years, McGrath served as the vice president of sales, services, and she has held similar positions with Richmond Region Tourism and Providence Warwick Convention & Visitors Bureau. She also held positions at Westin Copley Place Boston and the Greater Boston Convention & Visitors Bureau.

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Pasadena Provides Ample Amenities Adjacent to LA

In the early 20th century, Pasadena was an idyllic resort town where wealthy Easterners flocked in winter. Today, the allure remains, and that era’s rich legacy offers a wealth of gorgeous meeting spaces. Beneath a picture-perfect mountain-view setting, with sunny, year-round temps of 75 degrees, even the busiest meeting planners can stop to smell the roses at events in this charming city.

How to March Through the Steps of Planning a Parade

Tasked with producing a parade, even an experienced planner may not have a clue where to begin. The best course: Think about the crowd of smiling faces on the parade route and tackle the challenge from an executive perspective. The ultimate goal is to entertain, and as the producer, you need to identify the individual elements of your parade and piece them together into a procession that dazzles.

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