In the early 20th century, Pasadena was an idyllic resort town where wealthy Easterners flocked in winter. Today, the allure remains, and that era’s rich legacy offers a wealth of gorgeous meeting spaces. Beneath a picture-perfect mountain-view setting, with sunny, year-round temps of 75 degrees, even the busiest meeting planners can stop to smell the roses at events in this charming city.
Tasked with producing a parade, even an experienced planner may not have a clue where to begin. The best course: Think about the crowd of smiling faces on the parade route and tackle the challenge from an executive perspective. The ultimate goal is to entertain, and as the producer, you need to identify the individual elements of your parade and piece them together into a procession that dazzles.