• Preferred Hotels Celebrates 50 Years with New Initiatives

     
    POSTED February 21, 2018
     

Fifty years after 12 North American hoteliers established Preferred Hotels Association as a referral organization, today, the Preferred brand celebrates its 50-year anniversary of curating hotels that deliver travel experiences.

Preferred Hotels & Resorts has launched a yearlong campaign featuring its first-ever video campaign, social media and microsite, and bonus points booking promotion.

“We are so excited to celebrate this momentous occasion with travel enthusiasts worldwide through our Golden Anniversary Campaign, which honors our strong heritage while highlighting the opportunities for discovery and evolution that lie ahead,” said Lindsey Ueberroth, chief executive officer, Preferred Hotels & Resorts. The story of the Preferred brand has been one of incredible success, growth, innovation, and perseverance, and stands as a true testament to the strong value the global travel community places on the truly independent hotel experience. "United by a deep passion for hospitality, our global network of associates and hoteliers continues to embrace authentic travel as an important and essential part of life,” Ueberroth said. 

Preferred Hotels & Resorts is currently the world’s largest independent hotel brand with over 650 member hotels, resorts and residences across 85 countries.

The SLS Hotel, a Luxury Collection Hotel, Beverly Hills recently completed a redesign of the rooms and guest experience just in time for its decade milestone in November 2018. All 234 guestrooms and 63 suites sport the newly reimagined look that continues to embrace elegance, with a lighter palette and character alongside the latest in technology and modern comforts.

 

Associated Luxury Hotels International (ALHI) has selected the Monarch Beach Resort in Orange County, California, as a recipient of the 2018 “Chairman Award” for the Hotel of the Year.

The award, given to an ALHI member hotel or resort, celebrates outstanding leadership and loyalty to performance in the preceding year. The award also celebrates a property’s teamwork with ALHI’s Global Sales Team to benefit the meetings and events industry.

 

Food trucks may be mobile, but they aren’t going anywhere, since their popularity only seems to grow with each season. A New Jersey hotel is getting in on the fun! Along with over 18,000 sq. ft. of flexible meeting space, Embassy Suites by Hilton in Berkeley Heights, New Jersey, offers the Grain & Cane “Gastro Truck” as a fun option for a mid-meeting break or post-event dining option.