Fifty years after 12 North American hoteliers established Preferred Hotels Association as a referral organization, today, the Preferred brand celebrates its 50-year anniversary of curating hotels that deliver travel experiences.
Preferred Hotels & Resorts has launched a yearlong campaign featuring its first-ever video campaign, social media and microsite, and bonus points booking promotion.
“We are so excited to celebrate this momentous occasion with travel enthusiasts worldwide through our Golden Anniversary Campaign, which honors our strong heritage while highlighting the opportunities for discovery and evolution that lie ahead,” said Lindsey Ueberroth, chief executive officer, Preferred Hotels & Resorts. The story of the Preferred brand has been one of incredible success, growth, innovation, and perseverance, and stands as a true testament to the strong value the global travel community places on the truly independent hotel experience. "United by a deep passion for hospitality, our global network of associates and hoteliers continues to embrace authentic travel as an important and essential part of life,” Ueberroth said.
Preferred Hotels & Resorts is currently the world’s largest independent hotel brand with over 650 member hotels, resorts and residences across 85 countries.