• With the right tools, handcrafting invite envelopes has never been easier

     
    POSTED March 22, 2016
     

Hand lettering isn’t just for the artistically gifted anymore thanks to The Lettermate, a translucent addressing stencil. Complete with a ruler edge, four horizontal die cut windows and halfway point indicators, your trusty guide will ensure aligned and straight writing. This handy 4-inch-by- 5-inch plastic tool works with virtually any envelope, from square shape to the long rectangular #10 size. Spice up invite and thankyou notes, or use it to make name tags and place settings. There’s minimal room for error, but loads of space for creativity. The creators of The Lettermate even supply you with An Envelope Addressing Guide (for those of us that have trouble writing in a straight line). Below are some of their design tips:

» Contrast: Use thick and thin lines; big and small words; dark and light colors to catch the eye.
» Dingbats: Accents like arrows, vines or lines add character, but don’t overdo it.
» Dress up letters: Serifs, outlining and inlining are three different ways to add dimension to your lettering.

SUPPLIES»
The Lettermate (thelettermate.com; $9.95)
Wax Seal Stamp (etsy.com/shop/getmarked; $18)
Pigma Micron pens (sakuraofamerica.com; $17.39)
Envelopes (papersource.com; prices vary)
Washi Tape (michaels.com; $4.99)

Perhaps your attendees have hopped on those electric bikes and e-scooters that are scattered all over metropolitan areas throughout California. That’s old news, no question. Yet it’s a sure bet they’ve never been on a Vintage Electric Cruz Bike, because only 250 of them ever have been made. Mad Dogs & Englishmen Bike Shop in Carmel has a fleet of these smile generators, as well as a fleet of knowledgeable guides to lead scenic group tours. 

 

 

Patty Triplett West was a publicity executive at Warner Bros. searching for a meaningful holiday gift for colleagues, when she came up with the idea for Good Karmal. The elegant gourmet caramels come in six flavors—vanilla, sea salt, café caramel, caramel, apple, butter rum and chocolate sea salt. Each handmade confection is individually wrapped with an inspiring quotation, such as “Scatter Joy” (Ralph Waldo Emerson) or “Whatever you are, be a good one” (Abraham Lincoln).

 

These interviews are part of a series that highlights new hires within the industry. Have you recently started a new role or do you know someone who has? Submit your ideas to brittany.trevick@tigeroak.com.

Chalva Tchkotua was recently hired as chief marketing officer at etouches.

1. What are you looking forward to the most in your new role as the chief marketing officer?