• San Francisco’s Off the Grid Creates a Groundbreaking Mobile Kitchen

    Cubert Cold Prep is as Simple as “Show up and Serve.” 

     
    FROM THE Spring 2018 ISSUE
     

“Easier to transport than a shipping container and less fussy than a tent,” is how Cubert Cold Prep describes its new portable, collapsible food preparation stall. 

 The brainchild of Matt Cohen, who founded the San Francisco-based turnkey-event production company Off the Grid in 2010, Cubert Cold Prep will be making its debut at the annual Off the Grid: Fort Mason Center market in March. Additional units will be available to rent and buy in mid-2018. 

Shaped like a cube with motorized retractable side panels, Cubert is 64 square feet upon delivery. It has the capacity to expand its footprint to 576 square feet when fully deployed, offering a shaded area for guests to gather and a highly-visible branded marquee.

 Inside is everything needed to store, prep and serve food, including professional-grade stainless steel countertops, running water, electricity, refrigeration and even an operating permit. With Cubert, event producers will be able to open a temporary café in public plazas, parks, courtyards, sidewalks, even in the middle of a field. Off the Grid maintains and delivers the pop-up venue. When the event is over, the driver cleans, folds and loads the Cubert onto the drive and transports it to a storage space. 

“I’ve worked with mobile food creators since launching Off the Grid,” says Cohen. “Every year, our goal is to create a more comfortable and affordable work environment for our partners while giving them what they need to produce quality meals. Cubert was born out of a need to address a lot of the ongoing challenges vendors encounter with temporary shelters. This is a solution for those who need more functionality and convenience than a pop-up tent and folding table, and whose business isn’t a fit for a food truck.” 

Cubert was designed to operate as a mobile kitchen without wheels, as a stage, or as a popup retail space. The units are also available for sale, starting at $65,000, and can be rented starting at $500 per day. 

California is officially out of its drought, thanks to a very rainy winter, and among the many wonderful benefits is a spectacular flower season. Nowhere is this more resplendently in view than at The Flower Fields at Carlsbad Ranch. I recently spent a couple of gorgeous hours touring the 50 acres of the working farm that are devoted to the Tecolote Giant Ranunculus, also known as the Persian Buttercup or Ranunculus Asiatic.

 

Scott Hermes is bringing innovation and deep knowledge of the meetings industry to his new role.

 

This island oasis, just 22 miles from LA, is packed with amenities and adventures for unforgettable meetings.