• San Francisco’s Off the Grid Creates a Groundbreaking Mobile Kitchen

    Cubert Cold Prep is as Simple as “Show up and Serve.” 

    FROM THE Spring 2018 ISSUE

“Easier to transport than a shipping container and less fussy than a tent,” is how Cubert Cold Prep describes its new portable, collapsible food preparation stall. 

 The brainchild of Matt Cohen, who founded the San Francisco-based turnkey-event production company Off the Grid in 2010, Cubert Cold Prep will be making its debut at the annual Off the Grid: Fort Mason Center market in March. Additional units will be available to rent and buy in mid-2018. 

Shaped like a cube with motorized retractable side panels, Cubert is 64 square feet upon delivery. It has the capacity to expand its footprint to 576 square feet when fully deployed, offering a shaded area for guests to gather and a highly-visible branded marquee.

 Inside is everything needed to store, prep and serve food, including professional-grade stainless steel countertops, running water, electricity, refrigeration and even an operating permit. With Cubert, event producers will be able to open a temporary café in public plazas, parks, courtyards, sidewalks, even in the middle of a field. Off the Grid maintains and delivers the pop-up venue. When the event is over, the driver cleans, folds and loads the Cubert onto the drive and transports it to a storage space. 

“I’ve worked with mobile food creators since launching Off the Grid,” says Cohen. “Every year, our goal is to create a more comfortable and affordable work environment for our partners while giving them what they need to produce quality meals. Cubert was born out of a need to address a lot of the ongoing challenges vendors encounter with temporary shelters. This is a solution for those who need more functionality and convenience than a pop-up tent and folding table, and whose business isn’t a fit for a food truck.” 

Cubert was designed to operate as a mobile kitchen without wheels, as a stage, or as a popup retail space. The units are also available for sale, starting at $65,000, and can be rented starting at $500 per day. 

California is officially out of its drought, thanks to a very rainy winter, and among the many wonderful benefits is a spectacular flower season. Nowhere is this more resplendently in view than at The Flower Fields at Carlsbad Ranch. I recently spent a couple of gorgeous hours touring the 50 acres of the working farm that are devoted to the Tecolote Giant Ranunculus, also known as the Persian Buttercup or Ranunculus Asiatic.


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