• San Francisco’s Off the Grid Creates a Groundbreaking Mobile Kitchen

     
    FROM THE Spring 2018 ISSUE
     

    Cubert Cold Prep is as Simple as “Show up and Serve.” 

“Easier to transport than a shipping container and less fussy than a tent,” is how Cubert Cold Prep describes its new portable, collapsible food preparation stall. 

 The brainchild of Matt Cohen, who founded the San Francisco-based turnkey-event production company Off the Grid in 2010, Cubert Cold Prep will be making its debut at the annual Off the Grid: Fort Mason Center market in March. Additional units will be available to rent and buy in mid-2018. 

Shaped like a cube with motorized retractable side panels, Cubert is 64 square feet upon delivery. It has the capacity to expand its footprint to 576 square feet when fully deployed, offering a shaded area for guests to gather and a highly-visible branded marquee.

 Inside is everything needed to store, prep and serve food, including professional-grade stainless steel countertops, running water, electricity, refrigeration and even an operating permit. With Cubert, event producers will be able to open a temporary café in public plazas, parks, courtyards, sidewalks, even in the middle of a field. Off the Grid maintains and delivers the pop-up venue. When the event is over, the driver cleans, folds and loads the Cubert onto the drive and transports it to a storage space. 

“I’ve worked with mobile food creators since launching Off the Grid,” says Cohen. “Every year, our goal is to create a more comfortable and affordable work environment for our partners while giving them what they need to produce quality meals. Cubert was born out of a need to address a lot of the ongoing challenges vendors encounter with temporary shelters. This is a solution for those who need more functionality and convenience than a pop-up tent and folding table, and whose business isn’t a fit for a food truck.” 

Cubert was designed to operate as a mobile kitchen without wheels, as a stage, or as a popup retail space. The units are also available for sale, starting at $65,000, and can be rented starting at $500 per day. 

Perhaps your attendees have hopped on those electric bikes and e-scooters that are scattered all over metropolitan areas throughout California. That’s old news, no question. Yet it’s a sure bet they’ve never been on a Vintage Electric Cruz Bike, because only 250 of them ever have been made. Mad Dogs & Englishmen Bike Shop in Carmel has a fleet of these smile generators, as well as a fleet of knowledgeable guides to lead scenic group tours. 

 

 

The wildly popular Magnolia Brewery in San Francisco’s Dogpatch neighborhood has a new addition: Magnolia Hall, a 6,500-square-foot private event space
connected to the always-bustling brewery and taproom. Just a 10-minute walk from Oracle Stadium, where the Giants play, it’s perfect for a pre- or post-game function and for more formal events, too.

 

California is one of the most abundant agricultural regions in the world, but a startling number of residents aren’t always sure where their next meal will come from. According to Feeding America, the nation’s largest network of food banks, one in eight Californians struggles with hunger. The situation is especially startling for children; one in five is food insecure.

Hunger is not a supply problem, it’s a logistics challenge. And the meetings and events industry is full of logistics-minded people who are in a position to chip away at it.