• The St. Regis San Francisco Offers CBD as a Meetings Amenity

    POSTED March 4, 2020

Less than two years after California legalized recreational marijuana, cannabidiol, or CBD, a non-psychoactive compound derived from the cannabis plant, is gaining widespread acceptance as a therapeutic substance used to promote relaxation, relieve pain and reduce tension. Where else but San Francisco to take it mainstream?

Randy Pierce, director of the Remède Spa at the St. Regis San Francisco, a 269-room luxury hotel in a South of Market (SoMa) skyscraper, introduced CBD products, co-branded with Denver-based Mary’s Nutritionals, in January 2019. He has found a ready audience with curious first-timers, spa-savvy regulars and, now, trend-watching meeting planners.

“This has been a great success as an amenity option for the hotel’s meeting planners to offer in the bags attendees receive upon registration,” Pierce says. “Additionally, when offering it in the honor bar, the tincture and bath balls have been quite popular with St. Regis business travelers.”

People are also more willing to try new things while traveling or away from home and outside their everyday routine, notes Pierce, who says the CBD element was introduced to him by colleagues  in  Colorado,  where  cannabis  products  have been legal for years longer than in California. “And I thought … Colorado? San Francisco? Very similar markets. I sourced some CBD massage oil from their distributor and the therapists gave me feedback that their guests were walking out feeling like they are were on cloud nine.”

Pierce was skeptical at first. “I’ve been around the block and seen every kind of snake oil there is,” he says. But when the spa began offering a “Love and Haight” CBD massage it soon became one of the most popular items on the treatment menu. Now the spa’s retail offerings include transdermal patches, gel pens and extracts in addition to tinctures, bath balls and massage oils.

While these products won’t get you high, they might contribute to an elevated mood, as will the meeting venues at the St. Regis, which have floor-to-ceiling windows with panoramic city views. The total meeting space is 15,000 square feet.

Daily life has been significantly altered by COVID-19, no matter the industry. Many are working from home, while children stay inside for online schooling. Meetings and events have been hit especially hard, since the essence of the industry is face-to-face interactions. While we continue to self-isolate, plenty of organizations have been offering webinars with insights on how to handle the pandemic—watching webinars is a great way to use that extra time you might have used for your commute to learn something useful.


With the onset of the coronavirus pandemic, most people are working from home. Many are social distancing or quarantining with their children, who have transitioned to online classes. Restaurants, bars, coffee shops, offices, stores and so much more have been temporarily shut down in many states, affecting daily life in the most unexpected of ways.


The Centers for Disease Control and Prevention on Sunday recommended that all gatherings of more than 50 people be cancelled or postponed for the next eight weeks, in order to prevent the spread of the novel coronavirus, COVID-19. The recommendation covers events like parades, concerts, festivals, conferences, sporting events, weddings and more.