The food truck movement has branched into new territory of late, and we’re not just talking tacos. In late 2012, as part of a $70 million makeover, the Grand Hyatt San Francisco launched a new restaurant, OneUP, and outfitted a food mobile to circulate around the city for two months and help publicize its offerings. ¶ The idea caught on: Last October, luxury brand Four Seasons launched a food truck of its own and sent it on a 1,000-mile West Coast tour.
Everyone’s a critic, the saying goes. Make that: Everyone’s a food critic. With competitive cooking shows like Top Chef and Iron Chef, countless foodblogs and celebrity chefs taking on rockstar status, we’ve all gotten more sophisticated about the food we’re served when we dine out. // That extends to the fare at corporate events, too. “You can’t do the traditional three course banquet that you would have done 10 years ago,” says Ed Moreno, food and beverage director for Omni Los Angeles Hotel at California Plaza. “People want something new and different.